| Description |
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‘I Take This Train Too’ is a book published by Filter Press. It humorously profiles the characters found in Mumbai’s local trains. Being a new and relatively unknown name, Filter Press wanted to promote the book in an engaging manner that drew the consumer to browse through the book.What better way to bring alive the essence of a book that use its own content? Posters were created using the illustrations and character insights from the book. The tone of the copy speaks directly to the reader, as if it were a conversation. Suffice to say, passersby were stopped in their tracks and encouraged to browse through the entire book. |
