Vadilal Ice-Cream Election
| Typography for Design |
| Client |
|
Vadilal Dairy Pvt. Ltd. |
| Brand |
|
Vadilal |
| Agency |
|
Famous Innoavations |
|
|
|
| Description |
|
A local player competing with deep-pocket international brands, Vadilal Ice-creams wanted stand out in the category without big spends. The brief: the campaign will launch at the start of summer, it should speak of our great ingredients and should have the happy, colorful essence of our product. Missing a big USP in the product, we took advantage of the timing of the campaign. The start of summer of 2014 happened to be election time in India. We thus positioned Vadilal as “The Only Ice-cream that could stand for Elections.” To really make our audience salivate, we made our headlines look like ice-cream using CGI. The result? Creatives excited, consumers engaged, clients happy! |
