Group CEO, Madison Media & OOH
Vikram Sakhuja has dedicated over 28 years to the field of advertising and is currently an Equity Partner and Group CEO of Madison Media & OOH. Prior to this he held the position of global CEO at Maxus, a GroupM Agency.
Vikram started his career with P&G and Coca-Cola in Media, Market Research and Brand Marketing. He also set up the marketing department at Star India. In 2006, he picked up the role of CEO of GroupM South Asia and Mindshare South Asia.
He has sat on several industry body boards and committees including ASCI, ABC, RSCI, BARC, AAAI committees with ISA, INS and IBF, and has chaired the FICCI’s Marketing committee. He is currently the Vice-President of Ad Club Bombay and current Chairman of EFFIES.
Vikram has consistently been voted amongst the most influential persons in Indian Media by the Economic Times, ranking at number two position more than once.
