2013 NOMINEES / Design For Packaging

Agency:

DDB Mudra Group

Client:

Aarambh

The Problem
Most rural schools in India not only lack basic facilities such as lights and fans but also desks to write upon. The Kids have to sit on the floor, with their back hunched, for hours. This gives them bad posture, poor eye sight and bad handwriting. Aarambh, an NGO that works with children, was very concerned about this problem. They approached us to come up with a solution that was effective as well as economical.

The Idea
A Folding desk that can also be used as a school bag. We designed our solution using something that was easily available – discarded cartons. We collected used cartons boxes from recyclers, corporate houses and retail outlets. Using these, we created Help Desk – a folding desk that could also be used as a school bag. The design was so dimple, even a child could put it together. And it cost less than twenty cents per piece.

Results
In the first phase, we distributed Help Desk to several schools in rural Maharashtra. Now, the children of these schools study with ease. It also helps them carry their books on their long walks to school. Help Desk is living up to it’s name by improving the quality of education in rural India.

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Credits

Creative Director

Sonal Dabral
Louella Rebello
Hanoz Mogrelia

Designer

Sanuree Gomes
Siddhesh Telang
Rithwick Raghunath

Copywriter

Kashyap Joshi
Amey Mone

Photographer

Satya Kaul

Account Servicing

Amrut Satavalekar
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