2013 NOMINEES / Design For Packaging

Agency:

Alok Nanda and Company

Client:

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Packaging created for a range of chocolate bars with Indian flavours. Each wrapper uses traditional motifs and graphics to bring alive the design. From paisley prints and lace patterns to traditional borders and regional elements, it’s all been represented in monochromatic glory to veer away from the pop colours and kitsch designs commonly linked to India.

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Credits

Creative Director

Ajoy Advani

Design Director

Mahesh Ramparia

Designer

Mahesh Ramparia

Copywriter

Ajoy Advani

Typographer

Mahesh Ramparia

Printer

ANC

Account Servicing

Jennifer Fernandes

Client Contact Person

Ritu Nanda
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