Branding (Re/branding)/Visual Identity Scheme
Client Rupali Ambegaonkar
Brand Tea Culture Of The World
Entrant Plus One Design & Communication
Brief Take this very premium and serious sounding whole-leaf tea called ‘Tea Culture Of The World’ and completely redesign it to make it look and feel neither elitist nor too expensive. Create a visual brand identity that makes it seem like a beautiful but easily approachable and uncomplicated pleasure for old and newer, lovers of tea in India.
Solution
 The new design infused a sleek, informal aesthetic to the visual identity. A hand lettered typeface gave the brand name an inviting, relaxed feel, as effectively on storefronts as on teabags. Wooden store shelves heroed the teas in prominent glass jars. Colour codes simplified over 80 types of tea. The visual cues were maintained at all touchpoints, including an e-commerce website.