| Branding (Re/branding)/Visual Identity Scheme | ||||
| Client | FDCI | |||
| Brand | Amazon Fashion Week | |||
| Entrant | Bhavishyavani | |||
| Brief | Amazon IFW wanted us to do something special for their silver season and to translate the same with an edgier design communication to celebrate the 25th season. | |||
| Solution |
Our idea was to celebrate not the last 25 years of Fashion Week but the next 25.
Fashions and styles come and go, but what remains constant? Fabric, of course. And fabric became the perfect thematic platform to reflect the joy and excitement of the future. We designed a series of customer touch points around this powerful theme.explored and experimented with stripes, textures, color and styling. |
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