Consumer Packaging Design
Client All Things Chocolates
Brand All Things Chocolates
Entrant Paper Cuts Designs
Brief All Things is a chocolate brand inspired by the simple joys of life – a celebration of art in the everyday. Using premium cocoa, each bar is made using personally handpicked ingredients from all over the world. We try to translate inspiration into a box encasing goodness. Personal travels, childhood memories, a half forgotten phrase – all come together to make whimsy come alive.
Solution
 No matter the style choice or design language, we started with developing a design system that is purposeful, truly distinctive and dynamic. The design process for each box is defined by the All Things theme for that particular flavor and is more experiential; with the Jaipur bar for example required curating a map by creative locals from the city, which then became an insert with each box.