| Logos |
| Client |
|
Rupali Ambegaonkar |
| Brand |
|
Tea Culture Of The World |
| Entrant |
|
Plus One Design & Communication |
|
|
|
| Brief |
|
Tea Culture Of The World is an exquisite range of whole-leaf premium teas which was about to make a shift from being a business-to-business supplier to directly entering India’s retail tea market. The logo needed to be redesigned to reflect that shift in many ways: From boring B2B to cooler retail, from elitist to approachable, from expensive to aspirational. |
Solution
|
|
How to make a name like‘Tea Culture Of The World’ feel less academic and more fun to the retail consumer? A free flowing, hand lettered typeface was created for this purpose. And then, in a clever visual play, the brand name was written in the shape of a tea kettle. Ensuring legibility of the words made it easy to appreciate. Even on a tea bag. |
