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Client Mahindra and Mahindra, Project Nanhi Kali
Brand NanhiKali
Entrant Famous Innovations
Brief The primary task was increase donations so maximum number of girls can be educated and be saved from an early marriage. Also we were tasked to inform more people about Project Nanhi Kali’s efforts and to increase donations so that they could reach out to more girls.
Solution
 To open the eyes of potential donors, we sent them a special wedding invite. While a wedding invitation card is a common and auspicious sight at most Indian weddings, But this card was for the marriage of a 12 year old girl with a 42 year old man.