| Applied Graphics |
| Client |
|
Yello – Premium Stationery, Crossword Bookstore |
| Brand |
|
Yello |
| Entrant |
|
Hyphen/ANC |
|
|
|
| Brief |
|
Yello is a premium Stationery brand from Crossword bookstores. The brand wanted to connect with the youth. We used the written word to make surprising and interesting graphics. Like fashion brands have a He/She product variant, we decided to do the same and introduced He/She tote bags. While cleverly using DEVNAGARI (local indian script) calligraphy elements to utilise the product shape. |
Solution
|
|
Words signifying ‘He’ and ‘She’ in DEVNAGARI(local Indian script) were used and the handles of the Tote bag were used cleverly to complete the form of the characters. ‘He’ and ‘she’ are written as single characters in this script. Both use a ‘E ki matra’ which is a loop form. The handle which are semi-circle were used to complete the characters printed on the bag making it a cool graphic tote bag. |
