| Temporary/Permanent Installations | ||||
| Client | Kartik Ramnathkar | |||
| Brand | Balls Worldwide | |||
| Entrant | Umbrella Design | |||
| Brief | Mumbai has plenty of production houses that churn out TVCs for Indian audiences. In the crowded market of an internationally renowned city known for its evolved advertising and film-making culture, how could we make a new, director-driven film production house stand out? | |||
| Solution |
After giving it a lot of thought, we said Balls. Taking our cue from the whacky, unconventional attitude of the Director, Kartik Ramnathkar, the name bounced from our heads in to the brand’s office space. Designed to reflect Kartik’s innovative story telling style, the open plan area a shipping container styled as a washroom, surgical operation lights and a table tennis conference table. | |||
