| Temporary/Permanent Installations | ||||
| Client | Adidas Originals | |||
| Brand | Adidas Originals NMD | |||
| Entrant | Animal Advertising Pvt. Ltd. | |||
| Brief | Influenced by the need for constant movement and travel – within cities and between cities – the consumer is true to themselves, limited by no bounds. Always keeping things moving and always looking for inspiration. We were asked to come up with an interesting idea for the launch event of the Adidas Originals NMD in Mumbai, India. | |||
| Solution |
NMD stands for NOMAD. But this ain’t your traditional nomad, this is an urban nomad. A street hound. Big on travel, bright on ideas.
Staying true to the spirit of this boundless, timeless adventure – we came up with the idea of ‘Memoirs of an urban nomad’. These are souvenirs from it’s myriad (yet bizarre) escapades, bottled for the launch of the NMD and presented to it’s custodians. |
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