Branding (Re/branding)/Visual Identity Scheme
Client Universal Music India Pvt. Ltd. and Twisted Entertainment Mumbai Pvt. Ltd.
Brand Enchanted Valley Carnival
Entrant BLOK
Brief UMG was seeking a complete identity rebrand with its positioning towards today’s young festival goers across India and internationally. The brief was to create a distinct brand identity that could capitalise on EVC’s unique camping aspect, as its not only a music festival but also a camping festival through its sub-brand Enchanted Village, separating it from current music festivals nationally.
Solution
 The concept is rooted in ‘community’, highlighting EVC’s unique camping culture. The identity was based around creating an almost ‘cult-like’ contemporary tribe. Visual elements merged symbols reminiscent of ancient tribes & alchemical motifs with minimal surrealism seen in modern electronic music, to create a special identity that urges you into a world of the strange & unexpected yet beautiful.