| Retail Design |
| Client |
|
Indian Development and Finance Corporation |
| Brand |
|
IDFC Bank |
| Entrant |
|
I-am Associates |
|
|
|
| Brief |
|
IDFC Bank being know within the Indian banking world as the ‘new kid in the financial market’ needed to be different within its services and offering, leveraging the insight of ‘Bankers are product pushers and less of solution providers.’ and therefore providing a solution that addresses the above opportunity while building on the brand positioning of “Un-Bank” |
Solution
|
|
Drawing on our global expertise within the banking design space, we came up with a solution of merging the banking industry & retail industry, placing service first. The key focus was on enhancing customer experience within branches, as well as the working experience for employees. The IDFC Bank branch design revolves around the principles of being Fresh; Professional; Friendly and Approachable. |
