| Retail Design |
| Client |
|
Anjana Reddy, CEO |
| Brand |
|
WROGN, Universal Sportsbiz Pvt Ltd |
| Entrant |
|
Restore Design |
|
|
|
| Brief |
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Wrogn wanted to create a store which strongly put forth its philosophy, ‘Question Everything’. The unconventional aspect of brand spoke volumes about its persona and we built that attribute in the store as well. The concept of the store was deeply rooted in the brand’s philosophy combined with unique visual elements. |
Solution
|
|
The design carries the brand’s uncompromising attitude forward, featuring conventional objects as props that assume unconventional functions, orientations and purposes. The merchandise display was specially planned with customised fixtures for denims, accessories and their trademarked products as highlights. An upside down tunnel road and an upside down car on the ceiling bring out the brand core. |
