| Catalogues & Brochures | ||||
| Client | Mumbai Press Club | |||
| Brand | Mumbai Press Club | |||
| Entrant | Open Strategy & Design | |||
| Brief | Mumbai Press Club stands for enthusiasm and relentless focus on journalism. Its renewed identity of a lighthouse throwing a beam of light had many relevant principles embedded in it. There was a need to ensure that the interlinking of cultural context, the brand philosophy and the guidelines were easily expressed to anyone new to the brand. | |||
| Solution |
To fully understand Mumbai Press Club’s renewed identity, it was important to capture the history and guidelines as one complete package. We conceptualized a newspaper dedicated to the Beacon, covering topics ranging from its history to its communication. Each aspect of the brand was put in a relevant section of the newspaper to show how it holistically stayed true to the world it came from. | |||
