| Applied Graphics |
| Client |
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Khoj International Artists’ Association, Pooja Sood |
| Brand |
|
Khoj International Artists’ Association |
| Entrant |
|
Studio Eksaat |
|
|
|
| Brief |
|
Khoj hosted an event showcasing works of various artists. They needed a programme leaflet designed for the launch of the event. |
Solution
|
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We designed the programme leaflet as a newspaper and treated each artists piece as a news item in a daily. Each page of the paper had only one entry/article leaving the rest of the space blank: as a reminder that tragedy, accidents, death and violence are columns which are so small that they usually get missed in a newspaper. The design was meant to support the sombre note of the exhibition. |
