Writing for Brand Expression
Client Mumbai Press Club
Brand Mumbai Press Club
Entrant Open Strategy & Design
Brief Mumbai Press Club stands for enthusiasm and relentless focus on journalism. Its renewed identity of a lighthouse throwing a beam of light had many relevant principles embedded in it. There was a need to ensure that the brand philosophy was ingrained in the understanding of the brand guidelines.
Solution
 Mumbai Press Club stands for enthusiasm and relentless focus on journalism. Its renewed identity of a lighthouse throwing a beam of light had many relevant principles embedded in it. There was a need to ensure that the brand philosophy was ingrained in the understanding of the brand guidelines.