Writing for Brand Expression
Client TRUE SCHOOL OF MUSIC
Brand TRUE SCHOOL OF MUSIC – FIND YOUR TRUE CALLING
Entrant Dynamite Design
Brief To Create Awareness about Bodhi – The Knowledge tree, which is the new knowledge management platform for HP MBS. “Bodhi Tree,” is the tree that Buddha sat beneath, under which he gained enlightenment. Since then, the Bodhi Tree has become synonymous with knowledge. The training platform is named Bodhi; a forum for leaders and experts across various fields to speak about their subjects of expertise.
Solution
 We created posters with meticulously crafted illustrations of the Bodhi Tree containing hidden messages with it. With intricate illustrations, we showed an eye, mouth and an ear i.e. the 3 senses, through which knowledge is acquired and shared in the process of acquiring greater wisdom.