It’s How You Look At It

Consumer Packaging Design
Client		OPIUM Eyewear, Eternity Lifestyle Pvt. Ltd.
Brand		OPIUM Eyewear
Entrant		Open Strategy & Design

Brief		OPIUM Eyewear’s new brand philosophy celebrates the ‘glass half empty’ as the empty canvas that brings our interestingness alive. It wanted to revamp its packaging to capture the same thought in a distinctive manner.
Solution		Inspired from the new brand mark that was a half-filled circle, the packaging was thus divided in two equal halves. It captured two unrelated objects or persons that merged to form a whole new image. Accompanied with “It’s how you look at it.” the packaging highlighted how OPIUM becomes the lens through which we bring alive our own inner interestingness.