Catalogues & Brochures
Client Janalakshmi Micro Finance
Brand Janalakshmi Micro Finance
Entrant Cracker & Rush
Brief Visually appealing branch operating manual for a microfinance co., to standardize operations across 400 branches. All processes are stipulated by the government regulations in complex manuals & excel job sheets. The low income, semi educated front line staff do not understand complex financial jargon and feel intimidated. Will only a visual design solve this problem?
Solution
 Radical OPERATING SYSTEM of 2 parts;

Calendar of Activities – Complex job sheets simplified to Color codes and numbers in line with the task and page # in the manual

Operating Manual – Simplified financial language, short storyboards, repetitive codified iconography for quick referencing.

Reduced cognitive effort, equips for adherence to processes, delivery of tasks with consistency, ease & ownership.