| Visual Identity Scheme for Startups |
| Client |
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Limon |
| Brand |
|
Limon |
| Entrant |
|
Shweta Malhotra Design |
|
|
|
| Brief |
|
The task was to create a fun, pop yet classic and minimal brand. The chairs also had a similar aesthetic using vibrant, experimental textiles with a classic, minimal form. |
Solution
|
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We developed a logo and graphic language to bring out the brand values and aesthetics of the brand – fun, pop, playful and classic yet minimal at the same time. The logo and graphic language was based on the whimsical nature of the brand name making the identity feel appropriately light, bright and fun. |
