Visual Identity Scheme for Startups
Client Paradime Technologies Pvt Ltd
Brand Numberz
Entrant NH1 Design
Brief Numberz helps small business owners manage their invoices, track their expenses, reconcile bank statements and get advances on future payments with ease. The brief for the logo design was to clearly communicate that Numberz had to do with money.
Solution
 Our challenge was to communicate words as digits. So, we found a way to communicate both in a single expression that is understood universally – the format of writing a monetary value. A simple design solution, the commas were also used as part of the design language in various communication collaterals to represent the financial nature of the brand.