Wayfinding & Environmental Graphics
Client Lokmat Media Pvt. Ltd.
Brand Lokmat Media Pvt. Ltd.
Entrant Leaf Design
Brief Lokmat is India’s most read regional language newspaper with a mission to “enrich lives by informing, educating, voicing and entertaining.” Our objective was to infuse the power of voice at work and to reinstate its unique culture across employees, clients and visitors. Lokmat was envisioned as a center of empowerment where each space extended the brand into thoughtfully-designed interactions.
Solution
 Keeping the voice as the central theme, we used it to re-connect the enduring back-end processing and publishing with people in editorial offices. We paid tribute to traditional techniques like letterpress/offset printing, type-setting and pagination and instilled local pride using Devnagari script – maximising these elements as carriers and larger metaphors to craft the voice.