| Temporary/Permanent Installations |
| Client |
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Godrej Properties Ltd. |
| Brand |
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The Trees by Godrej Properties Ltd. |
| Entrant |
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Godrej Properties Ltd. |
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|
| Brief |
|
As part of the experience centre for The Trees, a regeneration mixed use project at Vikhroli Mumbai, the intent was to introduce the customer to the vast and varied history of the Godrej Group. In collaboration with artists Ali Akbar Mehta and Vidha Saumya and the Godrej Archives, the GPL Design Studio curated an exhibition documenting the legacy of Godrej. |
Solution
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The three silos represent the past, present and future of Godrej. The first silo celebrates products as artefacts integrating locks, cupboards, safes with their stories, adding a patina of time and evoking remembrance. The second silo represents the values of the company via the personal stories of its employees. The third silo is forward-looking and a space for contemplation. |
