Brand/Visual Identity Expression in Digital or Moving Image
Client Star India
Brand Star Movies Select
Entrant Star Network Pvt. Ltd.
Brief The brief was to create a new destination, for 25-35 year old working adults, living in metros. People who sought a variety of content and preferred story line-based movie titles. Exclusive by its virtue, the brand needed to be positioned as super-premium. ‘Books’ formed the genesis of the design approach, where stories essentially, are the heroes.
Solution
 The 3 idents ranged from the evolution of storytelling, to an esoteric dreamscape of vivid imagery, to a flight through landscapes of unraveling letters, & finally to the revealing a beautiful paper world. Storytelling is a universal concept, but the way we share them changes with time and technology. Star Movies Select captured the essence of this, beautifully showcasing both great stories and the power.