Branding (Re/branding)/Visual Identity Scheme
Client Good Earth Eicher
Brand Nicobar
Entrant Bhavishyavani
Brief The task was to create a logo/identity for the brand that brought out it’s values and appealed to the youth.
Solution
 The Nicobar identity is inspired by the ocean. The symbol represents an ‘N’ form, the Indian ocean and also the chevron at the same time, which is very intrinsic to the mother brand- Good Earth. The logo type unit which seems like it is almost floating is based on the floating islands of Nicobar.