Design for Good
Client Mother’s Pride
Brand Mother’s Pride
Entrant Out of the Box
Brief Mother’s Pride is India’s most loved preschool, with more than 85 branches and 30,000 children of age group 2-5 years. At Mother’s Pride, every day has been a celebration of childhood. A pioneer in early education, the objective was also to convey the importance of not comparing children with each other, but appreciating and making every child blossom into a confident and happy individual.
Solution
 Sitting with the core team of Mother’s Pride, which included early education experts, child psychologists, and teachers, we zeroed in on 30 inherent qualities and talents in children, which are essential for their overall development. We took these 30 important qualities, and turned them into a set of 30 certificates, The Prodigies of Mother’s Pride, which celebrates the geniuses in every child.