Design for Good
Client Plan India
Brand Safer Cities
Entrant Company of Design
Brief Plan India’s Safer Cities program is part of a global initiative by Plan International along with UN-Habitat and Women in Cities International. The goal is to increase safety and access to public spaces for women and girls. In Delhi (the most unsafe city in India), the NGO was looking for an idea that went beyond creating awareness and made a real difference on the ground.
Solution
 We came up a unique community-based idea called Safe Houses. We asked select residents to offer their homes as centres of refuge for women and girls. They were verified by the Police and trained in workshops. The houses were marked with the Safer Cities logo in a distinct orange (an auspicious colour used at home entrances). Any woman or girl in trouble could walk into these houses and get help.