| Typography for Design |
| Client |
|
Imaginarium India Pvt. Ltd. |
| Brand |
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Imaginarium, India’s Largest 3D Printing Company |
| Entrant |
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Open Strategy & Design |
|
|
|
| Brief |
|
Many areas in manufacturing were considered too complex and time consuming till Imaginarium popularized Additive Manufacturing in India. As India’s premier 3D printing solution, they add speed and simplify complexities faster than any other technology in the market. The client wanted to communicate this ability to all in-house stakeholders and potential clients who came to meet them. |
Solution
|
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We wanted to easily convey how a complication resolves into action, just by adding 3D printing. We deconstructed letters of the alphabets in different layers, mimicking the 3D process. This showed the 3D side of a familiar two-dimensional character. We then used easy to understand words that helped take the leap from problem to solution. This made the benefit highly memorable and engaging. |
