| Typography for Design | ||||
| Client | Rupali Ambegaonkar | |||
| Brand | Tea Culture Of The World | |||
| Entrant | Plus One Design & Communication | |||
| Brief | Tea Culture Of The World’ is a premium brand of whole-leaf tea, which was making a transition from being a business-to-business brand to a retail consumer offering. The task was to transform the logo and packaging of this academic sounding brand into something that seemed more relaxed and modern and less elitist or expensive. | |||
| Solution |
A hand lettered typeface was specially created for the logo. Its freehand style allowed the words ‘Tea Culture Of The World’ to form the shape of a kettle. The typography created a fun, modern looking, yet classy enough avatar for the logo. It was distinct, legible and versatile enough to be used effectively on packaging of various shaped, forms and sizes. | |||
