CEO, Alok Nanda & Company
Alok Nanda is founder and CEO of Alok Nanda & Company Communications Pvt. Ltd. – a creative brand consultancy in the areas of luxury, lifestyle, corporate and financial branding.
As a multidisciplinary workspace, ANC moves seamlessly between strategic design and advertising including corporate identities, investigating corporate cultures, retail design, graphics and packaging to transform clients business.
In existence for over a decade now, ANC has built brands like Lodha – India’s largest real estate developer in the luxury segment, Wrangler jeans, Barista – a chain of espresso bars now owned by Lavazza, Tata Housing, Crossword – a national chain of bookstores, and Kaya Skin Clinics. Along the way, it has also crafted international campaigns for the Taj Group of Hotels, thought out corporate communication for Marico and developed identities for PVR Cinemas, Orra Diamonds, and Sula Wines.
Prior to ANC, Alok Nanda was National Creative Director of Grey Advertising, India and was a member of the Grey Asia Pacific Creative Board. To his credit are the highly awarded Mauritius Tourism campaigns and memorable work for Lakme. He has been awarded Copywriter of the Year thrice and was the first Indian to feature in the One Show, New York.
