Creative Director, FITCH India
Antony is a creative director at FITCH India, having spent over 4 years of his past 25+ year’s experience working and living in India, prior to a broad experience with London’s leading design agencies where his work took him to many global markets including Europe, Russia, China, Middle East and South East Asia.
He is passionate about creating innovative award winning seamless customer focussed brand experiences in a collaborative process leading and working with multi-disciplinary teams across the studio, external partners and client side.
From strategic experience design for major global brands, premium retail to specialist high-end one offs and experiential pop-ups, his career spans many sectors. With a background in interiors, his work involves creating engaging ‘total experiences’ based on insight and strategy, across every touch point from brand identity, physical experience, digital and to social media strategy. Key award winning projects for clients have included Selfridges, Nicole Farhi, French Connection, Habitat, Debenhams, Vodafone, Nokia, TATA Trent, Shoppers Stop, Infosys and Rockar Jaguar Land Rover.