Kyoorius Design Award Kyoorius Design Award


Ethically and with the highest standards, the Kyoorius Design Awards recognise, honour and award the most outstanding design work in the Indian visual communications sphere.

The Kyoorius Design Awards are brought to you in association with The One Club of Creativity, organisers of the One Show and the ADC Awards, with a common aim – to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.

The Kyoorius Design Awards have a comprehensive list of categories, structured to recognise individual components as well as entire campaigns and projects that exist across multiple platforms and channels. A specialist jury, consisting of the top design professionals from across the world, has been selected to judge all submitted entries.

All winners and nominations will be featured in the Kyoorius Awards Annual, distributed to over 5000 corporates and creatives across India, providing an invaluable and unrivaled source of creative inspiration.


  • Ashish Deshpande
  • Ashish Deshpande

    Co-Founder & Director, Elephant Design

    An Industrial Designer from the National Institute of Design, Ahmadabad, India, Ashish started his design entrepreneurship journey, 30 years ago, by co-founding India’s pioneering design practice, Elephant. Elephant today is present in India as well as Singapore. Ashish leads Product & Retail Experience Innovation group and has lead projects ranging from consumer appliances related to air, water & energy, medical equipment, wearable electronics, IoT, automotive and retail. Ashish has worked with CIIE, Intel and T-Hub Hyderabad to mentor start ups through Design Thinking and conducts workshops on Growth by Design & Product Innovation and has been invited to speak at International conferences and conduct workshops in India & abroad. Ashish is President, Association of Designers of India, an active member of the Design Alliance Asia and is on the jury of India Design Mark. He has served as appointed member of the 2nd. India Design Council and was invited to attend Good Design Mark Jury process, Japan. Ashish has been on the Product Design Jury at Cannes Lions as well as Taiwan International Student Design Competition and was President Jury of Lexus Design Awards India 2019. He is an Independent Director appointed to the Board of Directors of Symphony Limited.

  • Geet Rathi
  • Geet Rathi

    Creative & Design Director, TBWA\India

    Geet Rathi is a multi-award winning Design Director and a Creative Director, with TBWA\India, and heads design duties for TBWA Design By Disruption. She is a passionate design specialist but first and foremost an ideas person. She aspires to create work that’s worth talking about and gives people a reason to care. She likes to think of a solution first and then think about the form it would take, and that’s her mantra in most of the work she creates. Geet has won numerous local and international awards including a United Nations Grand Prix for Good in Healthcare for Blink To Speak - World’s first eye language guide. Geet has also judged at other international award shows such as Cannes Lions, Adfest and Dubai Lynx. She plays an active role in growing and mentoring young women into future creative leaders in an area of personal passion. She was recognised as Campaign Asia Pacific Women to Watch 2018. She is the one who conceived and designed the world’s first eye language - Blink To Speak with her team at TBWA.

  • Gianluca Crudele
  • Gianluca Crudele

    Design Director, Superunion

    Gianluca Crudele is an award winning designer with international experience in Milan, London and now Hong Kong. Since joining Superunion Hong Kong in 2014, Gianluca has worked on both local and International brands, across multiple sectors, such as Gibraltar BSN, The Hong Kong Jockey Club, Hong Kong Exchange, Pizza Hut and Amnesty International. His current position as Design Director allows him to influence any brand development that hooks onto compelling insights, to deliver creative solutions and business effectiveness. Gianluca holds a BA in Communication Design from the Polytechnic of Milan and a MA in Branding Design from the Nottingham Trent University.

  • Kunel Gaur
  • Kunel Gaur

    Founder & Creative Director, Animal

    Kunel is the founder creative director at Animal, an independent creative agency working out of New Delhi. Kunel is an award winning advertising/design creative - with an overall experience of 17 years in Advertising, Graphic Design, Illustration, Films and Online. He started his career as a graphic designer with Mudra DDB working on sign design and guidelines for Delhi Metro, moving into web design for brands like American Express and HBO. He then moved to advertising full time working on brands like The Times of India, Nokia, Pepsico, Airtel, Audi India, Fritolay amongst others, working through agencies like JWT, Saatchi & Saatchi and Wieden + Kennedy. During his agency experience he won several Indian and international awards for his work on Nokia, Pepsi and National Geographic Channel. In 2014, he founded Animal, working for brands like Google, OYO Hotels and Homes,, adidas Originals, UNICEF, Budweiser, OnePlus, Invest India, Netflix, Reebok, Keventers, Times Internet, Amnesty International and Hyatt amongst others.

  • Mark Williams
  • Mark Williams

    Co-founder & Creative Director, That Thing

    In his 7+ years at London based brand agency, venturethree, he developed the new brand for TransferWise, the award-winning rebrand for British institution, Little Chef. Penguin, to define what makes them special in the new world of publishing and helping them to connect directly with consumers. Manchester United to connect with fans around the world and BAA to bring a new form of transportation to Heathrow airport. In India, Mark helped Star, India’s leading TV network, to relaunch the rebrand of the Star Sports network, Star Plus, India’s no.1 TV channel. And, Life OK. He spent 4 months living in Mumbai, while working closely with Reliance to create India’s biggest 4g network Jio. In Europe, he’s worked Liberty Global, and with Sky in Germany to reposition and relaunch their complete product portfolio under the new Sky brand. Since setting up That Thing in 2015, he has led brand projects for Hilton, Kuoni and a raft of start-ups and scale-ups. Recently, Mark was the Creative Director on Virgin Active’s global advertising campaign and is currently working on an exciting project with Hotstar – the world’s fastest growing entertainment platform.

  • Ruchita Madhok
  • Ruchita Madhok

    Founder & Principal, Kahani Designworks

    Ruchita Madhok is a designer, cultural manager, writer and entrepreneur. She is the Founder-Director of communication design studio Kahani, and publisher of the Storycity imprint of heritage guides.Ruchita works at the intersection of the creative industries and cultural economy in India. Her practice spans the areas of communication, design and strategy for cultural institutions, foundations and creativity-led enterprises. Educated as a designer, she has degrees from National Institute of Design, Ahmedabad and Central Saint Martins, London. In addition, she is trained as an arts manager as has been awarded the ARThinkSouthAsia fellowship in 2013. She has worked extensively with organizations such as the Wellcome Collection, Kochi-Muziris Biennale, INTACH, Dr Bhau Daji Lad Museum, CSMVS Museum, Kolkata Centre for Creativity and Piramal Museum of Art on projects spanning the fields of design, communication and branding. Ruchita’s work in design has been recognised with the CII Design Excellence Award and numerous Kyoorius Awards including the Black Elephant. She has been visiting faculty at NID Ahmedabad, ISDI and Basant Sheth College of Architecture.

  • Sonia Manchanda
  • Sonia Manchanda

    Founding Partner, Spread Design & Consulting (India)

    Sonia Manchanda is a Design Strategist, Graphic Designer and Designpreneur, with 20+ years experience, building creative organisations of repute and leading transdisciplinary project teams on massive transformational projects for government and industry nationally and globally. She led the Design and Look for the 19th Commonwealth Games. Her Open Innovation and Design Strategy Project Dream:in has been awarded as a global gamechanger by Metropolis Magazine, USA. Her work has been featured in four global books, the latest of them being ‘Do Better With Less’ by Navi Radjou and Jaideep Prabhu. Sonia is a graduate of the National Institute of Design, Ahmedabad. She is an appointed member of the India Design Council, is on the CII Design Council and is a Governing Council Member of Forge, an incubator in Coimbatore. She is also a trustee at Nrityagram, the only ‘dance village’ in the world. She is a Founding Partner at Spread Design + Learning, a transdiciplinary practice located at Design Farm where design is strategy, craft and a way of life. She has also set up the Design Barn, India’s first independent Design Center to bridge the design gap in India and make design accessible to everyone. She’s a naturalist and a farmer, growing ideas and cooking up strategies and veggies.

  • Sudhir Sharma
  • Sudhir Sharma

    Founder & Creative Chairman, INDI Design

    Sudhir Sharma is the founder and Chief Executive of INDI Design. Sudhir holds a Post graduate degree from the National Institute of Design (NID), Ahmedabad. A reputed pioneering Design and Business transformation consultant, Sudhir has 3 decades of experience, working in India, traveling extensively in Asia / Europe region and lecturing and speaking in various universities. He sits on the various design, innovation and management Council Boards and Institutions. He is known for his brand design work for many Indian Brands. Bajaj Auto, Bajaj Finserv, Varroc, ICICI, Venkies, Standard Chartered Bank, Commonwealth Youth Games 2008, Pune City Branding are some of them. Sudhir was awarded with the Most Promising Entrepreneur of the Year 2009 by APEA for his contributions to India’s design business industry. He is the Publisher and Editor-in-Chief of the award winning POOL Magazine. POOL is India’s only magazine focussed on Design, Innovation and Creative sectors.He hosts India's Best Design Awards and an yearly event on design “The Pool Show” Sudhir is a founder and President of the “Designindia”; an online community of professional designers in India. Designindia has partnered with Rebrand 100, Fine Arts College, Shanghai Normal University (SHNU), Visual Information Design Association of Korea (VIDAK), Confederation of Indian Industries (CII), National Institute of Design (NID) for various events over the years. He was on the jury panel of the inaugural Cannes Lions for Design 2008, Adfest, Spikes Asia, Dutch Design Awards, Design Turkey, Top Innovation Award China. He is a member of the India Design Council, nominated by the government of India, and is Alumnus of the World Economic Forum (WEF) on the Global Council for Design. As a distinguished professional, He has been conferred the title role of “Professor of Practice” at the Ajeenkya DY Patil University, Pune. Design Intelligence Awards from China has appointed him as an Expert to nominate indian entries to this very prestigious awards. These awards give out prizes worth Rs. 8 crores every year.


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Important Dates

When can I start preparing my entries?

You can start preparing your entries from 8 July 2019.

What is the last date for submission?

The deadline for submitting entries is 28 August 2019.

When is the deadline to post my entry materials?

Physical and supplemental entry materials have to reach Kyoorius on or before 28 August 2019 to be accepted into the 2019 Kyoorius Design Awards.

When will I know if I’ve won?

The Kyoorius Design Awards Night will be held on 21 September 2019 at Grand Hyatt, Goa. All nominations will be announced via two weeks before the Awards Night.

Submission & Pricing

Where do I start?

Start by looking through the disciplines and categories in detail. Each discipline is detailed with submission categories and sub-categories in the Submission Guide (downloadable PDF) .
Have a look at the section on Eligibility to know if your entry is eligible.
Once you’ve identified where you want to enter your work – proceed to enter now on the entry site and create a new entry.

What are the submission requirements?

The submission requirements vary from category to category. Download the Submission Guide (downloadable PDF) to know the specific requirements.

Can I enter the same piece in multiple categories?

Yes. But each entry will require its own dedicated entry submission and will count as a new entry.

How much does it cost?

The pricing for each entry varies on the discipline, category and sub-category of your choice. Please review our Category List by downloading the Submission Guide (downloadable PDF) for more information on pricing.

How do I pay?

You can either pay online using your credit or debit card or pay offline via cheque or bank transfer. Invoices will be raised through the entry site. For bank transfers or cheque payment, the total amount has to be transferred before the entry deadline for your entry to be accepted into the Awards.

Where can I find Kyoorius’ bank details?

These will be on your Proforma Invoice, and will show in your online account once you specify you are paying by bank transfer.


Who can enter?

Professionals, freelancers and agencies who have worked on a piece of work for a corporate, brand or business in India can enter under the professional categories.

Is there a limit to how many entries one can enter?

No. You can enter as many entries as you like.

When should the work have been published?

Any work launched between 1 January, 2018 and 15 August, 2019 may be submitted.

Can I submit work that I have submitted to the Kyoorius Awards last year?

No. The same project may be entered into the awards again should there have been significant development of the same project.

Can I submit work that has already won at another award?


Can I submit concept work or work that has been created to win awards?

Absolutely not.

Can two companies enter the same work in the same category?

No. Two different entrants cannot enter the same work in the same category. In case of duplicate entries, we will only accept the entry that was paid first. However, the same project may be entered by two different entrants in different categories.

Can I enter work if I am the client?

Yes. As a client you are eligible to enter a piece of work that has been either created by an internal team or an external agency. This work cannot have been entered in same category by two separate entrants.

Can I enter self-promotional work?

Yes, you can enter self-promotional for your own company, but only if it was released commercially and made available to potential customers.


What are the categories that I can enter work under?

Please refer to the Category List mentioned in the Submission Guide (downloadable PDF) to better understand entry requirements.

I’m a student but I’ve done a professional project. Where do I submit this?

This work must be submitted in the relevant professional category and subject to rules, regulations and pricing of the professional categories.

Is there an age limit?


I’ve done work for a good/ social cause, where can I enter this?

Enter work such as Communication, Product-design, etc. in the “Design For Good” discipline.

What is “Design For Good”?

This category recognizes those that have worked on a piece for a real social cause, community development, for an NGO or indeed any piece that uses design to create social impact and awareness. Your work could be a campaign, an identity, an exhibition, something digital or even a poster – anything that uses design for good.

I’ve done pro-bono work for a charity, where can I enter this?

Pro-bono work may be entered in the relevant category and can also be entered in “Design For Good” if it has been done for a real social cause, community development or for an NGO. The entrant must have a professional relationship with the organization and the work has been approved to be published by the same organization. If the media/airtime was provided pro-bono, we reserve the right to ask for confirmation from the media owner.

Who will be judging my work?

Find out who will be judging this year’s entries on the Jury page. <

Supporting Information

Do I have to enter credits for the work e.g. Art Director, Designer etc.?

Not when you enter the work. If your work wins, we will contact you after the Awards Night to ask for the individual and company credits. If details for credits are not received before 31 October, 2019 — credits may not be added into the Kyoorius Awards Annual.

What supporting information is needed for my entries?

This is detailed in Submission Guide (downloadable PDF). There will be a field to enter your supporting information once you create your entries online.

Do I have to supply the supporting information requested?

What you say about your work will help judges understand the background and context of your entry, so we do recommend you supply supporting information.

How should I write my supporting information?

Make it as clear, concise and straight-to-the point as possible.

Do I need to provide translations?

Yes, if your work was not originally released in English. We only accept translations to be given on the online entry form NOT as a separate document or film. See the Submission Guide (downloadable PDF) for more information.

Sending Enteries by Post

How do I label my entries for posting?

Please use the labels provided under the ‘Paid’ section in your online account.

What address do I send my entries to?

Kyoorius, 2nd Flr, Kohinoor Estate, 165 Tulsi Pipe Road, Lower Parel, Mumbai 400013 Tel: +91.22.42363600

How do I send work from outside Mumbai?

Mark your package as ‘Competition material: no commercial value’. If you need to indicate the value of the goods in the package, use a token value, for example Rs 100 per entry. Please make sure you have settled all shipping costs and related fees before sending your entries. Otherwise your package could be held up or refused at our office because of extra shipping costs.

How will I know if my package has arrived?

We won’t notify you when we receive your package. We will only get in touch if your package doesn’t make it to our office.

Results & Winnings

How will I know if I’ve been nominated?

All nominations will be announced via before Kyoorius Design Awards Night.

When will I know if I’ve won?

All award winners will be announced at the Design Awards Night at Grand Hyatt, Goa on 21 September 2019.

What will I win?

The winning entry in each category will receive:

– A gorgeous Blue Elephant which you pick up at the Kyoorius Awards Night

– Feature in the Kyoorius Awards Annual

– Right to use the relevant Blue Elephant Mark

Do I get something if I’m nominated?

– A Baby Elephant trophy

– A feature in the Kyoorius Awards Annual.


All jury members will gather in India for the jury session to review, discuss and elect the best of the best over three intensive days. All voting is private, never by a show of hands. During the judging process, the jury will base their decision on three criteria, reviewing if the entry is

  • an original and inspiring idea

  • well-executed

  • relevant to its context

For briefs relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.