Radio Advertising
Client Entertainment Network India Ltd
Brand Radio Mirchi – IFFI Awards 2013
Agency Thought Blurb India
Audience Bollywood Fans
Brief
 How can we celebrate Indian cinema without any mention of Bollywood, and how can we talk about Bollywood without raising a toast to a billion fans.
Solution
 A special mention from a radio station to the diehard Bollywood fans. The concept of song requests on radio took a new meaning here when it was translated to movies, Bollywood and its billion fans.