Writing for Radio Advertising Awards Client NITCO Limited Brand NITCO Anti-Skid Tiles Agency Scarecrow Communications Ltd. Audience Home owners, retailers, contractors. Male 26-45 years. Brief To increase awareness about Nitco’s anti-skid tiles and depict the functional benefit in a memorable manner. Solution A popular Indian Hindi phrase “Pairon tale zameen khisak jaana” is used when...

Writing for Press Advertising Awards Client Procter & Gamble Brand Duracell Agency Grey Worldwide Brief To communicate the longevity and performance of Duracell Alkaline Batteries. Location & Scale We placed the ad in local and national newspapers and as posters in electronic stores, major toy stores and supermarkets. Solution We used the positive & negative...

Writing for Press & Poster Advertising Client Diageo India Brand VAT 69 Agency BBH Brief Our task was to make the Vat Man work harder and get his unique tone across to our readers in the print media. Location & Scale Each ad was contextualised to the cover story and ran on the inside front...

Writing for Press & Poster Advertising Client Thukral & Tagra Brand “Q” Exhibition Agency Eleven:43 Brief How to generate a long queue for “Q”?Most Indians are indifferent to art. They find art distant, maybe even unfriendly. A wrong that Thukral & Tagra wanted us to right for their forthcoming exhibition “Q”.Their brief to us –...

Typography for Advertising Client Vadilal Dairy Pvt. Ltd. Brand Vadilal Agency Famous Innovations Brief A local player competing against deep-pocket international brands, Vadilal Ice-creams came to us with a simple (read boring) brief: help us stand out in the category without big spends. The mandatories: the campaign will launch at the start of summer, it...

Illustration for Advertising Client Perfetti Van Melle India Brand Mentos Marbles Sour Agency Ogilvy & Mather Pvt. Ltd. Brief Sour Marbles are sour. It says so on the packaging and it delivers. And it’s a lot of fun to eat as well. Our brief was to come up with communication that would dramatize the taste...

Illustration for Advertising Client Haiyya Brand Public Agency BBDO India Brief People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue. Location & Scale People were defacing the beautiful D’Monte...

Art Direction for Direct Marketing/Activation Client Asian Paint Brand SmartCare Agency Ogilvy & Mather Pvt. Ltd. Brief Monsoons in India wreak havoc on homes. From cracks to peeling, bacterial growth and more, water can severely impact the structure of a building while also affecting the beauty and aesthetics of it. Asian Paints, India’s largest paint...

Art Direction for Poster/ Press Advertising Awards Client Procter & Gamble Brand Duracell Agency Grey Worldwide Brief To communicate the longevity and performance of Duracell Alkaline Batteries. Location & Scale We placed the ad in local and national newspapers and as posters in electronic stores, major toy stores and supermarkets. Solution We used the positive...

Art Direction for Poster/ Press Advertising Client Procter & Gamble Brand Duracell Agency Grey Worldwide Brief Though the Indian consumer now holds greater purchasing power, they also want better value for money. Despite the increasing trend of ‘use and throw’, people still look for durability. Duracell wanted to reinforce their brand promise of the longer...

Art Direction for Poster/Press Advertising Client GSK Consumer Healthcare Ltd. Brand Crocin Pain Relief Agency Grey Worldwide Brief To promote Crocin as an effective headache relief medication in complex, everyday life situations. 28-35 years old couples who buy over-the-counter medicines for themselves and their family as preventive as well as curing measure. Scale & Location...