Direction for Film Advertising
Awards
Client Tata Teleservices Limited
Brand Tata Docomo
Agency Contract India
Audience Affluent Youth segment: within the age bracket of 15-24 years, and predominantly SEC A and B.
Cultural Context
 With a lot of content being shared on the net, we noticed that the online behavior of the youth is already quite open. So for a brand that believes in the philosophy of ‘open up’, we created a campaign that reminds people to keep doing the good thing (by sharing jokes, memes, viral videos and selfies) without any hesitation, because we’ve got their back with our value for money data plans.