Direction for Film Advertising
Awards
Client Systema Shyam Tele-Services Pvt Ltd
Brand MTS India
Agency Creativeland Asia
Audience Aspirational families from tier 2 and tier 3 cities. Also families that don’t have a WiFi connection
Cultural Context
 India has one of the largest and fastest growing populations of Internet users in the world.
This is due to exponential growth in the mobile data category particularly in Tier 1 & Tier 2 cities where the adoption rate of low end smartphones is very high.
Where Wifi was considered to be a luxury, it has become a necessity & hygiene. A home without Wifi is not considered to be a home.