Ad/Promotional Film 61+ sec
Awards
Client Mondelez International – Cadbury
Brand Cadbury Perk
Agency Ogilvy & Mather Pvt. Ltd.
Audience Teenagers in the age group of 16-19 years
Cultural Context
 In many old Bollywood films, whenever a scene portrayed a character reading a letter, the letter writer’s face would be superimposed on the  letter when it was being read. This gave a strong emotional impact to the scene. We decided to use this device for comical effect in our commercial.