Writing for Radio Advertising Awards Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context In India, women’s names have profound and beautiful meanings. Parents painstakingly choose...

Radio Advertising Client Pidilite Industries Brand Pidilite Dr. Fixit Agency Ogilvy Audience Adults across the country. Brief To create a radio commercial for Dr. Fixit Heatshield that is used as a heat insulating coating on building rooftops & exterior walls for keeping the interiors cool during summers. Solution High temperatures can cause your brain to...

Radio Advertising Awards Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most...

Advertising for Good Awards Client saveaarey.org Brand saveaarey.org Agency TBWA India Brief In Jan 2015 The Bombay Municipal Corporation issued the Draft Development Plan 2034. A document that sought to hack down the Last Lung of Mumbai, called Aarey Colony. As per the plan 1619 hectares of jungle land (5 times the size of Central...

Advertising for Good Awards Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the...

Advertising for Good Awards Client Mumbai Police Brand Mumbai Police Agency Ogilvy Brief To train citizens of Mumbai to stay alert and look out for suspicious objects of terror, during the biggest festival of the city – Ganesh Chaturthi. The target audience includes all the millions of citizens who come to celebrate this festival. Cultural...

Advertising for Good Awards Client JSW Steel Brand JSW Steel Agency Fanatics Brief JSW has always been looked at as India’s largest business groups. But they have a deeper value system. The steel they forge and the belief they have, has something in common: Inner Strength. Stemming from Inner Strength, WILL OF STEEL is their...

Advertising for Good Client Hindustan Unilever Limited Brand Lifebuoy Soaps Agency Ogilvy Brief Every 2 minutes, a child dies of diarrhoea in India. Lifebuoy believes the simple act of hand washing with soap at critical occasions can prevent this. One of the most critical being, before eating meals. In this instance, Lifebuoy wanted to reach...

Advertising for Good Awards Client Dabur India Brand Dabur Vatika Agency Linen Lintas Brief Dabur Vatika Shampoo needed a platform to connect with today’s women. Brief was to create a campaign where the brand can have conversation and emotional engagement with audience through a relevant and scalable idea. In India a women is considered beautiful...

Advertising for Good Awards Client Visa India Brand Visa Agency BBDO India Brief Unlike a generation before them, young Indians from every corner of India want to access a new world of progress and advancement. They are ambitious and hungry to make something of themselves and the world around them – and they seek tools...

Writing for Film Advertising Client JSW Steel Brand JSW Steel Agency Ogilvy Audience SEC A, B, C, D; Male, Female; 10+ years Cultural Context India has progressed a lot in the last few decades but still discrimination against the girl child is still a reality. Especially in Haryana, Rajashthan, Punjab and Uttar Pradesh. The film...

Writing for Film Advertising Awards Client Bigrock Brand Bigrock Agency Ideas@Work Audience Small and medium business owners Cultural Context To distinctly stand apart from other domain registration and web hosting companies, we created some crazy organisations and businesses that highlighted the quirks of Indians and their beliefs.