| Art Direction for Poster/Press Advertising |
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| Client | GSK Consumer Healthcare Ltd. | |||
| Brand | Crocin Pain Relief | |||
| Agency | Grey Worldwide | |||
| Brief | To promote Crocin as an effective headache relief medication in complex, everyday life situations. 28-35 years old couples who buy over-the-counter medicines for themselves and their family as preventive as well as curing measure. | |||
| Scale & Location |
The press and outdoor campaign ran across newspapers and chemists alike who immediately loved the design and displayed it in and around their stores. People quickly understood the effectiveness of the product in a cluttered market-space. The essence of an iconic brand, GlaxoSmithKline Healthcare crafted in a simple design captured a lot of eyes and hearts. | |||
| Solution |
Flowcharts are the simplest guide to everything. We made them opposite. Carefully designing 3 really complex flowcharts depicting real-life situations that give anybody a headache due to the complex processes involved. e.g. buying the first wedding ring or naming the first baby or being apprehensive about your daughter’s first date. Here, Crocin Pain Relief comes as a quick and effective solution. | |||
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