| Ambient | ||||
| Client | Limbad Sewing Machine Co. | |||
| Brand | Limbad Sewing Machines | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Brief | Limbad sewing machines are big machines that are used for heavy-duty sewing. These Sewing Machines are factory sewing machines that can take the load of bulk sewing. | |||
| Solution | A larger-than-life fabricated sewing machine strategically placed on a busy road in such a manner that the white divider lines pass right under the path where the needle works on the cloth. So that the white lines appear as if they are stitch marks from the machine and the road a piece of cloth. | |||
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