| Poster Advertising/Free Format | ||||
| Client | Mattel Toys Pvt. Ltd. | |||
| Brand | Hotwheels | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Brief | Hot Wheels wanted to showcase, via posters, their Safari series of toy off-road cars. | |||
| Scale & Location |
Hotwheels Safari Series creative was plastered all over India in the form of Posters in Toy Stores and Malls. | |||
| Solution |
Kids have wild imagination. Everyday objects turn fantastic in their world. So, the idea was to show the toy car in their actual playing environment at home, albeit in an interesting way. A carpet with the Safari series car simply placed on it and seen from a child’s low perspective uncannily appears like the savannah grasslands. | |||
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