Radio Advertising
Client PSA
Brand Mumbai Police
Agency Ogilvy & Mather Pvt. Ltd.
Audience Men and women in India who are apprehensive to talk about the violence that exists in Indian homes
Brief
 In India, it is a misconception that women are vulnerable to violence only outside their home. Many a time, they are asked not to travel alone or late at night simply because outdoors are considered unsafe. The truth, however, is that women become victims of violence in their own home. The task was to break this misconception and encourage people to take action against violence in the indoors.
Solution
 In India, it is a misconception that women are vulnerable to violence only outside their home. Many a time, they are asked not to travel alone or late at night simply because outdoors are considered unsafe. The truth, however, is that women become victims of violence in their own home.