Editing for Film Advertising
Awards
Client Nike India Pvt. Ltd
Secondary Client JWT India
Brand Nike
Agency First December Films
Audience Broadcast nationally
Cultural Context
 Cricket is the most popular religion in India.Every cricket crazy kid amond a billion growing up in this country, where space is a premium, plays the game religiously every day, making every yard count.

We told our story using thousands of pictures by involving the participation of thousands of Cricket Crazy Indians for this project, both online and on ground across the country.