Use of Experiential Marketing
Awards
Client Nokia India Pvt. Ltd.
Brand Nokia Lumia 1020
Agency Candid Marketing
Brief To showcase the salient features of the Nokia Lumia 1020 – the 41 megapixel camera and the zoom capability of the phone.This feature gives outstanding clarity in the pictures taken from the phone.
Results
 The concept was executed at malls, retails stores, consumer events and premium clubs in six cities (Delhi, Bombay, Bangalore, Chennai, Hyderabad and Kolkata). Through 124 activity days we reached out to more than 500,000 consumers. 42,558 consumers tried the awesome Nokia Lumia 1020, and 15769 of them tried to become The Agent 1020. Two were successful!
Solution
 A compelling crime story with a keen eyed detective as the protagonist is always very intriguing.“Crime Scenes” were created with props that led to the final clue and a chance to win a Nokia Lumia 1020, which was encased in a locked safe.
The “Agent 1020” had to crack the case using the zoom feature of the phone and solve riddles printed on these props.