Stick-It Art

Illustration for Advertising
Client		Haiyya
Brand		Public
Agency		BBDO India

Brief		People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue.
Location & Scale		People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere.If people love sticking gum, why not give them a better place to stick it ? on the ticket! So we created ‘Stick-It Art’.We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story.
Solution		If people love sticking gum, why not give them a better place to stick it ? on the ticket! So we created ‘Stick-It Art’.We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story.Visitors at The D’Monte Park interacted and engaged with the idea and got the point. They were instant converts.