| Art Direction for Poster/ Press Advertising | ||||
| Client | Pernod Ricard India Pvt. Ltd. | |||
| Brand | Seagram’s 100 Pipers | |||
| Agency | Ogilvy | |||
| Brief | Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. | |||
| Scale & Location |
The posters were 20″ x 30″ (WxH) and placed at cultural institutes and venues of different events and gigs. | |||
| Solution |
Sufi Rock combines classical Sufi music with Rock music. The unusual poster fused the jali (perforated, latticed screen) from Islamic architecture with a symbol widely used by rock and metal fans: power ballad symbol (with a lighter). It was die-cut using laser beams to create a beautiful ambiance when it interacted with light. | |||
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