| Art Direction for Poster/ Press Advertising | ||||
| Client | Volkswagen Group Sales India Pvt Ltd | |||
| Brand | Volkswagen | |||
| Agency | DDB Mudra | |||
| Brief | The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way. | |||
| Scale & Location |
275 mm Ht. x 215 mm W (Cut Mark Size) – Full Page Color Ad. Spa Veda – Hill Hold function Finger Ink – Automatic distance control Beauty and Salon – Bi xenon headlamps |
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| Solution |
We used the brand’s primary identity, its logo, to communicate features in a way that makes it look intrinsic. Other than the unexpected depiction of the feature, the design also made both vehicle and logo look dynamic. We hoped that the logo would become synonymous with advanced and unique features, serving the purpose of visual mnemonics that symbolise the very best of automobile engineering. | |||
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